HEALTHCARE

MARKETING AND SALES

REMOTE DETAILING USING RICH, ENGAGING WEBINARS

A revolution is occurring in how the Healthcare Industry markets, engages and sells to HCPs.  The advent of cloud-based technology has enabled pharmaceutical and life science companies to just begin to realize how they can achieve deeper market penetrate and increase sales, while still lowering costs and increasing convenience to both the sales rep and the HCP.    Remote detailing, or e-detailing, is the use of electronic, interactive media to facilitate sales presentations to physicians.   

GOALS 

Gone are the days where pharmaceutical sales reps and medical science liasons (MSLs) can travel several hours to visit a single doctor, wait in their office lobby for hours, only to have a few minutes of face time with their customer.   Such a manner of interacting with Health Care Professionals (HCPs) is wildly inefficient and inconvenient, resulting in many missed opportunities and hundreds of hours of wasted time. Instead, MSLs and sales reps are expected to be much more productive and efficient with their time, while having significantly tighter budget constraints. 

A remote detailing solution for a Healthcare company should have the following goals:

  • Save time, save money

  • Allow salesforce to reach more customers in less time

  • Provide an engaging, intuitive web conferencing experience

  • Allow salesforce and MSLs to leverage approved content, such as PowerPoint slidedecks, PDFs and videos

  • Be able to capture key performance indicators such as registration, attendance, duration of attendance, content views and content downloads

  • Export/integrates data with best-in-class solutions for Webinars, CRM, Analytics and CMS

  • Follows security requirements, such as GDPR, ISO27001, etc

KEY CHALLENGES

​Healthcare companies may face one or more of the following challenges when implementing a remote detailing solution:

  • Existing systems, such as CRM, Analytics, Portals - that need to be integrated with a remote detailing solution

  • No one-size fits all solution - Software vendors do not have a one-size fits all solution.  Adobe Systems provides excellent solutions around marketing, analytics and web conferencing, whereas Veeva provides solutions for CRM and Content Management.  

  • Existing Content and Content Management Systems need to be integrated.   Healthcare companies spend millions of dollars on content creation and approval.   Whether the Content is stored in Veeva Vault or some other CMS,  they will want to leverage existing content from both a legal and cost savings perspective.

  • Ensure compliance and legal aspects are addressed

  • Analytics backend integration is key for analyzing marketing campaigns

INTRODUCING CIRRUX HCP CONNECT

With Cirrux HCP Connect, your pharmaceutical sales team is empowered with a best-of-breed solution to engage HCPs whenever and wherever.   Effortlessly send out branded emails to target HCPs.    Engage in an Adobe Connect webinar and leverage existing content from Veeva Vault.    Export valuable KPI such as registration and attendance data to Veeva CRM and Adobe Analytics so you have your data when you need it, where you need it.

EVENT MANAGEMENT

Adobe Connect provides a robust set of Event and Content Management features that will have your webinar ready in minutes.    Features of Adobe Connect include:  

  • Full feature Event Management solution, including registration workflows, email notifications, permissions and reports

  • Comprehensive and customizable selection of email templates, including invitations, registration confirmations, cancellations and thank you emails.

VEEVA VAULT INTEGRATION

With CirruxSolutions’ Veeva Vault Integration for Adobe Connect, your organization can now access your Veeva Vault MedComms and PromoMats repositories directly within your Webinars.   Benefits include:

  • Leverage existing content library effortlessly in your Adobe Connect webinars.   

  • Hourly synchronizations between Veeva and Adobe Connect ensures you are presenting the most accurate and up-to-date content to your HCPs.  

RICH, ENGAGING WEBINARS WITH ADOBE CONNECT

On the day of your Webinar, engage your HCPs in a rich, immersive Adobe Connect Webinar.   Use video, VOIP, polls and other rich content to captivate your audience.   All the while, you are capturing key activity data, such as attendance, participation and documents viewed and downloaded.   

ENHANCED ANALYTICS

Gain insight into HCPs activity using Adobe Connect registration, attendance and activity reports.   Track activity such as:

  • Registration

  • Attendance

  • Content Views

  • File Downloads

  • Survey Results

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