Regulatory and Compliance
Using Approved Content in Adobe Connect
As the saying goes, "Content is King". Companies spend a great deal of time and money developing content for their products and services. This could not be more true for healthcare companies that must follow strict regulations that govern how content is disseminated to HCPs.
When it comes to enterprise software, many companies face challenges for reusing content. Typically, companies will store their valuable content in a Content Management System such as Veeva Vault. Content Management Systems provide many features to manage their content including management of content types, version control, permissions, metadata management, approvals. However, Content Managemement Systems typically do not provide functionality for webinars and 1:1 meetings. This is outside of the strengths of Unified Communicationrs Solutions such as Adobe Connect, Zoom and WebEx.
Organizations that wish to leverage their existing content from Content Management Systems in Webinars and 1:1 Meetings will have to resort to tedious workflows. This often includes having to download content to their desktops first and the share it in their online meetings. This poses several issues.
First of all, once a file is downloaded from CMS to the desktop, you will more than likely lose valuable data such as the document ID, product and therapy areas. Being able to track a document and its usage across different Channels is important for determining the effectiveness of your Content. This is true with Content in Webinars as you will want to determine how HCPs engage with your content, eg downloads or views.
Ensuring that Sales and MSLS share approved content. When Sales or MSLs download content from their CMS, there is no determining what they are sharing within a Webinar. In addition, manual content management poses the risk of using stale content.
CirruxSolutions provides Content Management Solutions that allows your organization to seamlessly leverage existing content from Veeva Vault in Adobe Connect. If you would like us to integrate another CMS instead of Adobe Connect, our professional services team can design and implement a solution for you.